BMW Le Couter becomes sponsor of Team SD Worx-Protime until 2028

BMW Le Couter becomes sponsor of Team SD Worx-Protime until 2028

Team SD Worx-Protime and BMW Le Couter aim for the very highest

07/01/2025

Starting this year, BMW Le Couter is a partner of Team SD Worx-Protime. As a result, the Dutch WorldTeam can count on a high-quality mobility partner with the necessary expertise in the world of cycling. ‘BMW is the market leader in Europe. Team SD Worx-Protime is the number one in the world. As parties striving for the highest, we are a good match. We are therefore proud to announce that our new partner BMW Le Couter will provide the team with comfortable and luxurious team cars with a great sporty look,’ said team manager Erwin Janssen.

With BMW Le Couter, yet another top brand joins Team SD Worx-Protime. The Tielt-based car company is one of the largest BMW distributors in Belgium and has years of experience in cycling.
 
‘We are particularly proud to be the new mobility partner of Team SD Worx-Protime.  This partnership highlights our shared passion for innovation, performance and sustainability,’ commented Stijn Le Couter, CEO of BMW Le Couter. ‘As a leading player in women's cycling, the team also reflects our core values of dynamism and teamwork. BMW Le Couter and Team SD Worx-Protime share a common ambition: to be the absolute number one in their field.’

BMW Le Couter provides the team with state-of-the-art vehicles to give them optimal support during races and training camps. ‘Together we want to push boundaries and inspire, both on and off the road. With this collaboration, we reinforce our commitment to sport and mobility,’ Stijn Le Couter continued.

Read more below the picture.

(c) Getty Images

(c) Getty Images

Erwin Janssen is proud of this new partnership for Team SD Worx-Protime: ‘With BMW Le Couter, it is great to connect one of the most important brands in the world to our team.  BMW Le Couter delivers beautiful cars with a sporty appearance and guarantees top quality. In addition, BMW Le Couter puts a lot of emphasis on safety and it is important to us that this is guaranteed. In races, you simply have to be able to count on a spacious, comfortable and safe car. In the cycling world, the sport director's car plays an important role as the cockpit from which tactics are determined and where to intervene in case of a breakdown. In addition, it is nice that our riders can travel in comfort in their BMW.’

‘Thanks to previous partnerships, BMW Le Couter has built up specific expertise and experience in cycling, which we can also benefit from. This cooperation until 2028 will strengthen both partners and ensure a nice continuity of our fleet,’ Janssen concludes.

(c) Getty Images

(c) Getty Images

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