Specialized Unveils Unique Kit and Bike Design to Support Team SD Worx-Protime in Their Quest for Victory at Tour de France Femmes

Specialized Unveils Unique Kit and Bike Design to Support Team SD Worx-Protime in Their Quest for Victory at Tour de France Femmes

11/08/2024

Specialized Unveils Unique Kit and Bike Design to Support Team SD Worx-Protime in Their Quest for Victory at Tour de France Femmes. "It's cool to start in my own country as defending champion in such a beautiful shirt. The Netherlands is where the dreams all started for me. This will be very special, riding the Tour de France Femmes in my own region," said Demi Vollering

Linked race Tour de France 2024 - Linked cyclists Demi Vollering Niamh Fisher-Black Christine Majerus Blanka Vas Lorena Wiebes Barbara Guarischi Mischa Bredewold - Gekoppelde ploegleiders: Anna van der Breggen Danny Stam

Celebrating 50 Years and Inspiring the Next Generation of Riders

Morgan Hill, CA - Specialized is proud to share the new exclusive kit and bike design created specifically for the world’s best, Team SD Worx-Protime, as they gear up for the prestigious Tour de France Femmes. This ‘Dream State’ collaboration embodies the spirit of excellence and ambition that defines Team SD Worx-Protime and features Specialized apparel along with the S-Works Tarmac SL8. This is one of many ways that Specialized aims to inspire the next generation of riders as they celebrate 50 years in 2024, embodying the Innovate or Die attitude that has been core to the Specialized DNA and will continue to drive the future of the brand. 
 
The new kit and bike design inspires greater performance while also symbolizing the team's relentless pursuit of greatness. Harper Orr, Specialized Concept Graphic Designer, expressed the team’s mission beautifully: “With every stage win, they carve out space for themselves, becoming the light for others to follow. This beacon of light dares us to enter the dream state, finding focus in the surrounding noise. Because of them, we envision a day when anyone can see their future selves in the peloton and not be barred from that reality by a lack of opportunities. To a future where boldness, confidence, and authenticity reign supreme.”

The new clothes and bike have been welcomed positively by the Team SD Worx-Protime riders. "This is a really cool shirt," says Lorena Wiebes. "The colour stands out nicely and goes perfectly with our Tarmac SL8. It is quite special to start in our own country at the biggest race in the world. It is extra nice that we are now completely dressed in a new outfit and bike. We will stand out. I deliberately painted my nails so that they match. Hopefully it will bring us luck and we can cheer immediately with a win in the new shirt."

We will race in this new kit and bike for the first time at Stage 1 on August 12th. 
 
About Specialized
Specialized Bicycle Components was founded by Mike Sinyard in 1974 by riders for riders. Based in Northern California with locations around the world, the private company focuses on functional and technically advanced products that enable every rider to perform at their best.

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Specialized Contact | Kelly Henningsen
Kelly.Henningsen@Specialized.com | (408) 607-9042

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