Sportful & Team SD Worx-Protime join forces in a two-year strategic partnership

Fonzaso (Italy) / Maastricht (Netherlands) — Sportful, the iconic Italian technical apparel brand born in 1972, is thrilled to announce a dynamic two-year strategic partnership with Team SD Worx-Protime.

Driven by a long lasting know how, the look at the constant improvement, and an unyielding passion for performance, this partnership unites two leading players dedicated to chasing what’s next on the international stage. Over the next two years, Sportful will supply Team SD Worx-Protime with cutting-edge technical apparel engineered to optimize performance, comfort, and reliability in every racing condition—embodying its know-how and performance approach, where functional design meets uncompromising quality.

Sportful continuous research and pro-team testing serve as a living laboratory. Collaborating closely with elite athletes and professional teams fuels continuous product evolution, allowing Sportful to test performing materials in real-world racing and craft race-winning kits for both professional athletes and passionate sport enthusiasts worldwide.

"We are incredibly proud to launch this two-year journey alongside Team SD Worx-Protime, a team that perfectly captures the grit, passion, and competitive spirit of modern cycling. At Sportful, we are guided by brand authenticity, constant improvement, and a commitment to quality. Elevating athletes at this level requires continuous technical evolution. Every garment we create follows our philosophy, ensuring that it performs exceptionally well when the competition heats up. This partnership represents a major milestone in our mission to inspire, engage, and connect the global cycling community."

"Welcoming Sportful as our official technical apparel partner for the next two years is a new step for our team. In world-class cycling, technical gear plays a decisive role: having reliable, comfortable, and aerodynamically advanced clothing gives our athletes a distinct edge, regardless of weather or terrain. Sportful carries an authentic heritage and a relentless drive for innovation. We are eager to work hand-in-hand with their development team to engineer high-performance kits that merge functional design, quality, and peak efficiency."

Founded in 1972 in Fonzaso (Italy), Sportful is a performance apparel brand under MVC Group specializing in road cycling, gravel, and cross-country skiing gear. Guided by brand authenticity, functional design, and continuous innovation, Sportful creates high-quality, reliable, and comfortable products engineered to help athletes enjoy and engage with their sport in every condition.

Founded in 2010, Team SD Worx-Protime has grown into one of the world’s most successful teams in professional women’s cycling. From day one, the team has been fully dedicated to advancing women’s cycling, helping drive the sport forward as a true pioneer. Built on a culture of ambition, team work, and performance, Team SD Worx-Protime has achieved remarkable success while continuing to set new standards within the peloton. By bringing together athletes, expert staff, premium partners, and a winning mindset, the team enables riders to perform at their best, inspire young talent to dream and shape the future of women’s cycling.